Customer Service

Customer Service

                          

British customer service up until 1991, when the Davidson family came to Canada, followed a different paradigm from the rest of the world. It seemed when I was growing up in the UK that ‘the customer is always right’ was a rule more honoured in the breach than in the observance.  Everywhere else that I travelled those who served almost seemed to prostrate themselves before the prospective punter. Having lived in Canada and eventually going back to Britain for a visit after a number of years I was prepared for this aspect of the country to have changed for the better.

I was not wrong. Picking up a hire car at the airport, the smiling employees couldn’t do enough for us. So the first visit back bore out my theory. Then I went back on my own a couple of years later and found myself on the long car journey between London and Edinburgh. Feeling peckish I pulled off the motorway somewhere in the North East of England. I found a truck stop attached to a greasy spoon and licked my lips at the anticipated Full English breakfast. Being an unusual time of day, the café was deserted. There was nobody at the counter to take my order so I searched for a bell to press, There was none. I then shouted a friendly greeting which then reverberated to the sound of some metal utensils being dropped. Eventually from the back emerged a bearded, balding gentleman, wiping his hands on his stained apron. He had obviously failed in the battle against rotundity, in fact the awning over his playground suggested that he ate too many of his own fry ups. It would not have been a surprise if he believed that cholesterol was a silly modern invention and that lettuce was for rabbits. He was not overly happy to have his peace disturbed by a customer. How dare I encroach on his existence.

“Yes, what is it?” Shaking his head, wiping his nose with the back of his hand, looking at me like I was something smelly on the sole of his shoe.

I wish, at that moment, that I had gone into full ‘hail-fellow-well-met’ mode. I wish that my smile had beamed, I had enthused about the beauty of the day,  regaled him with the spectacular scenes on my drive northwards, slapped him endearingly on the back, shook him by his reluctant hand. Instead I shrunk into myself and asked ever so humbly if it was possible to have bacon, sausage, two fried eggs, no fried bread but a portion of black pudding and fried tomatoes.  My body language was one cringing apology for being there.

“Oh and maybe some toast,”  An apologetic afterthought.

He puffed out his cheeks, shook his head, put his eyes to the heavens and looked at me as if I was mad. He said nothing but disappeared into the back from whence I heard muttered swearing and emphatic clatter as he went about what I hoped was the preparation of my meal. He had never confirmed that he was going to cook it. I sat down and waited, regretting that I had not ordered a pot of tea but realising that it was too late now.

The door opened and in came a florid, friendly, middle aged woman. She smiled at me and commented on the weather, asked if I had come far and went behind the counter where she proceeded to empty the shopping bag of the groceries she had bought. Having put everything in its place she said,

“Now then, Pet, what can I get thee?”

I smiled back at her.

“A pot of tea would be nice.”

“Anything to eat?”

“Already ordered”.

She looked puzzled as if to say that that could not be possible given that she had popped out and her old man never appeared from the back. She had to step into the kitchen to find out what I had ordered so that she could charge me.  Loud crashes, angry mutterings and she was back at the till with her open-hearted friendly smile. She rung it up.

“Five pounds 50 pence, Pet.”

I remember that the food was delicious.  The rudeness, however, was even more tasty and, it has to be said, strangely reassuring.

I could bore you further, Dear Reader, with the story of the cuppa mocha which came with a Cadbury’s flake which the teenage assistant suddenly picked up and dunked into the hot drink as she was passing it to me. Or there was the booking of the bus trip from Lincoln to Glasgow from the woman behind the counter who shook her head at the difficulty of booking such an unusual journey.

“It’ll take some time,” She responded, hoping that Malcolm and I would give up on the idea. At which point, Malcolm opened up his newspaper, spread it out on the counter, seemingly oblivious to the line up behind. The National Bus Company employee then had no alternative but to huff her annoyance, turn on her heel and complete the booking. This took her all of five minutes.

I could demand more of your valuable time by relating the tale of Rose and John who found their lovely room on the south coast of England thoughtfully provided with all the accessories for  brewing tea and coffee except for cups. They went to the front desk and asked the owner if they could have a couple.

‘What? Cups? You want cups??!!”

Having lived for many years in Canada, they did not back down.  Rose and John were given their cups with the added bonus of irritated annoyance.

So, having lived in Vancouver for over 30 years now, I need to tell you, friends, that I really do appreciate the effusive efforts I receive here to please me when I purchase a chocolate bar at the Dollar store. But it has to be said that there are no stories attached to good service . For that, Dear Reader, one has to return to ‘Blighty’. There is nothing quite like a bit of honest to goodness offensiveness from a shop assistant to bring a smile and a chuckle to Davidson. It makes me feel at home.

Thanks for reading.


6 Replies to “Customer Service”

  1. Hi Peter.
    Ash, here in dear “old Albion”, customer service has been improving for the last 25 years!
    However, old friend, there are still a few bastions of outright obnoxiousness and stupidity still out there! Harder to find. When found, a sense of reassurance that old Albion has not gone. Just awaiting its turn in the Brexit queue for a revival!😄😄😄😄.
    Enjoyed the blog.
    Martin

  2. Brilliant Peter,
    Once again you ring bells. but what sprang to mind from this blog was an image of the character who perhaps more than any other captured the claim to being the definitive curmudgeon in ‘customer service’ – Basil Fawlty. Yes fictional, but by all accounts based on John Cleese’ personal observations of a hotelier in Devon. Your line ‘yes, what is it?’ comes straight from a Cleese /Booth script. Experiencing it in real life is so much more interesting , but i’m not sure that i would have been quite so relaxed and philosophical about it faced with such service. Of course the last two years have been difficult for people in the customer service industry because they have had fewer face to face customers in the first place. Now that things are easing off and folk return to the shops, we would hope for some improvements in customer treatment. I can’t really speak of it because of self imposed isolation here in Spridlington. For 10 months getting no further than the end of the drive to clap the NHS on a Thursday evening and taking the opportunity to shout ‘hello’s and how are you’s’ down the road to rarely seen friends and neighbours. What was really funny about Fawlty Towers was the fact that it made such an ogre, the first front of shop person customers met. What insults and scathing sarcasm they were met with, while the ‘good’ woman behind the man, Sibyl, came to the rescue providing calm, yet smarmy, cursory indifference to placate the guests. The northern lady who called you ‘pet’ was much more sincere and probably apologetic for her blunt husband or colleague. Maybe i will get to a shop soon and find out what they are like in customer service. I think you may remember my family were fishmongers in the north east for three generations and i worked as shop assistant and delivery van driver for 5 years before going to college. It was established by my grandfather who set it up in the 1920’s after working in the coal mining industry. Probably the reason i am here, because for most of his friends not involved in such industry, were enrolled in the fusiliers to fight in the First World War. It seems a digression from customer service, but of course it is not, because he had such respect in his community because of his generosity of spirit and treated customers as friends and his ‘tick’ books for those who struggled to pay were more often written off than chased up. Yes your blogs do prompt memory. keep it up Peter. regards Geoff.
    ps : Your book arrived this week and i am really enjoying it. It rests on my table alongside my latest reading list ; Cormac Mcarthy’s “Suttree” (just completed) a biography of Chaucer by MarionTurner, TheCanterbury Tales, Nigel Coghill translation (very funny) and “Bewilderment” by Richard Powers (totally brilliant) and finally “The Idiot” (no ! not me) by guess who. A book left lying around by my daughter after Uni. So, “Kilt in The Closet” is in good company. take care.

  3. Dear Geoffrey. I do remember your delivery days for the family business. The story of the tragic end of the two geese is still with me. The prize specimen run over when you delivered your order, the humble apology to the farmer and then the killing of the second as you reversed out. I believe you did not stop! My wonderful wife, Irene, is at the moment in England visiting our London based daughter and my West Country based mother. Like all of us she has suffered from, as you say, end of the driveway communications. Having not seen her daughter in two years she is ecstatic. I am heartwarmed to see the smiles and joy of the meetings of the two of them on their photographs. When all is said and done, people are meant to be with each other and families are meant to be with each other more (Sadly not true of all families). I am living vicariously through Irene’s visit with Alison and enjoying every minute of it. Can’t wait to hear person to person her talk and experience of her holiday. I am so, so honoured and grateful that you bought my book. I hope that you understand that the memoir was written in the third person because of freedom and leeway. I was, however, honest about me although economical about certain circumstances. Please be kind. Geoffrey, I see it is in a queue of reading with authors with whom I cannot compete.

  4. Peter i am delighted that you are seeing your daughter and that Irene is actually there with her. This is true of us. Sally retired from church ministry this Sunday after a 10 year stint as stipendiary vicar for the Owmby group and we too have been invited down to see our daughter and family who now live in Saffron Waldon – next week in fact. Can’t wait. As for your book. It is so well written and interesting to me as i remember so much of it, if not from personal experience, then from all your Christmas letters over the years. Everyone has a book in them and i would like to think that there is more than one or two in you, given all your life experiences. I would encourage you to do more. I will certainly be circulating ‘Kilt in the Closet’ around my friends and acquaintances, and basking in the reflective glory of an old friend who now writes books. well done you and keep it up. Geoff

  5. Aaah, Geoffrey, you are far too kind. You who always told a great tale, who always had and have a wonderful sense of humour and who understands the foibles and frailties of human beings so well. You are right. There is a book in everybody. I would be the first in line to purchase your memoir, my friend. Yes, Irene is with Alison and I see and know how happy that makes the both of them. I wish you equal amounts of pleasure on your trip to Saffron Walden. Safe travels to you and Sally. Pete. P.S. Anybody who takes the time to read this and has not already done so should take some time and write their own book. It is immensely rewarding even when one has to go to the extent of paying to have it self-published!

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